New ‘Tinder for interracial dating’ application prioritizes racial preferences

New ‘Tinder for interracial dating’ application prioritizes racial preferences

by Taylor Soper on July 27, 2016 at 4:28 pm July 27, 2016 at 4:30 pm

Vu Tran ended up being frustrated with old-fashioned relationship apps. Being a male that is asian he felt that the existing offerings “get hijacked by the majority.”

Therefore, Tran and a couple of friends invested a week-end building an application that has been dedicated to minorities and people who like minorities. Which was two months ago — since then, colors Dating has drawn a lot more than 30,000 users and a lot of good feedback.

Tran, a Seattle native whom re-located towards the Bay region after stints with StudentRND and Tune, stated that“I don’t date Asian guys,” or, “I’m simply not interested in Asian dudes. which he mainly made Color Dating after females regularly told him”

Tran felt that this is unjust and that the trend carried over into dating apps like Tinder. He cited experiments that revealed Asian men getting notably fewer “matches” than Caucasian males and studies that demonstrated just how difficult internet dating can be for black colored ladies.

“All the dating data I’ve seen fits OkCupid’s pattern: black colored individuals and Asian huggle mobile site males get brief shrift,” noted a study that is okcupid 2014.

Vu, whom had Y Combinator with two split startups before starting colors Dating, stated that the web dating experience — specially for quick-swipe apps like Tinder — could be difficult for minorities.

“If a residential district is predominately a particular competition and expresses a specific choice, in the event that you don’t fit with all the bulk, you’ll wind up having a terrible experience,” he stated.

In the time that is same he knew buddies who had been interested in gents and ladies away from their particular battle, nevertheless they felt enjoy it ended up being too taboo to follow anything due to force from moms and dads or any other reasons.

Colors Dating aims to facilitate more good communications around interracial relationship. It emphasizes racial choices and asks users their intercourse and ethnicity, along side exactly exactly just what intercourse and ethnicity these are typically enthusiastic about, once they create a free account. After that, the feeling is Tinder-like, with swiping and matches. Users pays for premium features like limitless loves — Tran said colors Dating is lucrative.

Some experts state the application is counter-intuitive.

“How performs this re solve such a thing?” published one ProductHunt individual. “The creator complains about being judged by competition, after which proceeds to construct an application based totally about judging individuals by battle?”

Right Here was Tran’s reaction:

Perhaps we wasn’t clear, but exactly what we supposed to explain is the fact that overtime, we felt such as the racial judgment against me personally wasn’t fundamentally a bad thing. It’s hard, if you don’t impractical to control who you’re interested in and didn’t suggest they didn’t anything like me as an individual.

Alternatively, we’re wanting to give attention to assisting a significantly better experience and environment.

Tran stated he hopes Color Dating provides a residential district, unlike what he’s familiar with other apps that are dating. He wishes users to speak with folks that are likeminded feel just like them “without feeling completely only inside their globe.”

“Tinder is truly concerning the hookup culture,” he said. “We wish to go toward a lot more of the city facet of it.”

Tran noted there are numerous comparable apps like Where White People Meet or Black People Meet that target particular verticals.

“We’re searching to create that huge market together and Tinderize them,” he said.

Colors Dating has reeled in an amount that is small of from angel investors and it is seeking to raise its seed round.

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